"More for Each Other" is the payoff for Air Miles' new positioning. Because you don't just save Air Miles for yourself, but also for someone else. And with a new positioning and the desire to refresh the brand, a new identity follows. Together with Vuur Utrecht I produced a series of films and photos, launched through a campaign in various flights across multiple channels.
Client AirMiles
Brand Manager Annemieke Goos, Frank Brouwer
Agency Vuur Utrecht
Client Service Manager Danitsja Vlok
Creative Dylan Jonkhart
Director/Photographer Derek Zomer
Production Company I'M Productions
Producer Isabella von Ende
Production Managers Vincent van Gorkom, Kenneth Okorley
DOP Christiaan Compaan
1st AC Kaka Lee
AD Fabian van der Hulst
Gaffer Daan Strampel
Best Boy Abel Andel
Stylist Eva Riha
Make up artist Dewi Houthoff
Chaperone Kiko Achmat
Motion Graphic Design Tejo van de Groep
