For as long as we can remember, families have shared joys and sorrows and cherished beautiful moments together. And one of the little things that enrich these small moments of happiness is Hero jam—the cherry on top, or on your bread, for 137 years.Together with Vuur Utrecht I translated the new international brand essence, "Sweet Moments of Happiness," into a distinctive campaign proposition for Hero jam in the Dutch market to add emotional value to the Hero brand.
Client Hero Jam
Brand Manager Elleke Koren, Sietske Heemskerk
Agency Vuur Utrecht
Client Service Manager Freek van Oyen
Creative Luuk van Liere
Production Company I'M Productions
Producers Isabella von Ende, Dalila Morais
Director/Photographer Derek Zomer
DOP Sam Vis
1st AC Nick Duinmaijer
AD Marten van Gelder
Producer Assistant Sara Janssen
Gaffer Christian van Marle
Best Boy Kenny Nagelkerke
Stylist Sydney Luchies
Make up artist Dewi Houthoff
Foodstylist Lelani Lewis
Chaperone Kiko Achmat
Set Designer David De Lange
Set Dresser Jakobien Veling
Catering Rijmert
Motion Graphic Design Tejo van de Groep
Colorist Het Kleurlokaal
Sound Design Dennis van Rijswijk
